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THE IMPORTANCE OF INFORMATION AND THE ROLE OF BUSINESS INTELLIGENCE IN KEY ACCOUNT MANAGEMENT IN THE FMCG INDUSTRY
Journal: International Journal of Advanced Research (Vol.13, No. 10)Publication Date: 2025-10-15
Authors : Nikica Popovic;
Page : 208-216
Keywords : Business intelligence key account management fast-moving consumer goods industry information data;
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Abstract
In the modern business environment of the consumer goods industry, information has become a key
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Last modified: 2025-11-05 14:51:10