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Archived Papers for Journal

Journal of Management and Marketing Review (JMMR) >>

Vol.2, No.4

Publisher: Global Academy of Training and Research (GATR) Enterprise

Publishing Date: 2017-12-30

  1. The Influence of Brand Equity and Green Marketing on Consumer's Decision to Purchase Honda Beat Series in Surabaya

    Authors: Syaifurrizal Wijaya Putra Tatang Ary Gumanti

  2. The Relationships among Perceived Stress, Athletic Burnout and Leisure Participation for the Badminton Player

    Authors: Chih-Wei Lin Ching-Chi Wu Jen-Wei Chen Bo-Hao Lai Su-Shiang Lee Wei Peng Tan

  3. Transformational Leadership vs Change Self-Efficacy and Its Impact on Affective Commitment to Change

    Authors: Denvi Giovanita Wustari L. Mangundjaya

  4. Strengthening Research Self-Efficacy and Research Productivity through Research Culture Implementation

    Authors: Raden Lestari Garnasih Ina Primiana Nury Effendi; Joeliaty

  5. A Comparative Review of Turnover Models and Recent Trends in Turnover Literature

    Authors: Abdul Samad Roselina Ahmad Saufi

  6. Experiential Marketing to Increase Net Marketing Contribution Margin (NMCM) through Customer Value

    Authors: Khusnul Khotimah