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Archived Papers for Journal

Innovative marketing >>

Vol.13, No.1

Publisher: LLC “СPС “Business Perspectives”

Publishing Date: 2017-05-25

  1. Meta-analysis in marketing research

    Authors: Georgeta-Madalina Meghisan; Thierry Burger-Helmchen

  2. The processing of advertising: does a consumer’s level of materialism make a difference?

    Authors: Steven Lysonski; Srinivas Durvasula; Ruth Rayner

  3. Income distribution, quality differentiation and product line design

    Authors: Chia-Ming Liu

  4. Identification and stereotypes as determinants of brand extension potential

    Authors: Laura Marie Schons; Philipp Thöne

  5. Prospects for the innovative development of information technology in Ukraine during economic crisis

    Authors: Sergiy Frolov; Anastasiia Hovorun; Myroslav Ostapenko