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  1. THE ROLE OF SOCIAL MEDIA MARKETING IN THE HYBRID BUSINESS MODEL: STRATEGIES FOR SUCCESS

    Authors: Pooja D. Patil; Yamini Bisht; Sachin Napate; Prince Kailash Kansara; Naman Patil

  2. RBI'S INTEREST RATE HIKES AND INFLATION CONTROL: ANALYZING THE REPO RATE MOVEMENTS FROM 2022 TO 2023

    Authors: Arpit Trivedi; Shivendra V. S. Bhadauri; Suraj Sul; Trishal Singh; Vraj Joshi

  3. Eliot’s Remains; An Enquiry into the Architectural ruins in The Waste Land

    Authors: Pooja Singh

  4. EXAMINING TAGLINE EFFICACY IN FMCG BRAND AWARENESS AND RECALL

    Authors: Vishal Vidyasagar Gaikwad; Atul Kumar

  5. GROWTH OF DIGITAL MARKETING IN THE POST-COVID ERA: A COMPARATIVE ANALYSIS OF PRE- AND POST-PANDEMIC TRENDS

    Authors: Sheetal Darekar; Ajay Dunghav; Navneet Jain; Kondi Srinija; Jatin Wagh

  6. PREDICTION OF FINANCIAL DISTRESS IN SELECTED FMCG COMPANIES USING THE ALTMAN Z-SCORE MODEL

    Authors: Dr Monika Dasharath Gorkhe; Asmita Satish Khartode

  7. IMPACT OF EXCHANGE RATE VOLATILITY ON TAX INCIDENCE FOR INDIAN IT COMPANIES: A COMPARATIVE ANALYSIS

    Authors: Santosh. N; M. Muniraju

  8. REDEFINING MARKETING 5.0 IN THE DIGITAL ECONOMY

    Authors: Joe Cajetan Lopez

  9. A STUDY THE LIMITATIONS OF LEAN PRODCUTION CONTROL IN AUTOMOBILE INDUSTRIES AT PUNE ZONE

    Authors: Amol Arjunrao Bangar; Milind Audumbar Kulkarni

  10. EFFECTIVENESS OF DIGITAL MARKETING STRATEGIES OF NETWORK MARKETING COMPANIES ON CONSUMER PSYCHOLOGY

    Authors: Ganesh Antre; Sanjay Dharmadhikari