Archived Papers for Journal
Journal of Management (JOM) >>
Vol.5, No.2
Publisher: IAEME Publication
Publishing Date: 2018-04-30
- AN EMPIRICAL STUDY TO MEASURE THE EFFECT OF BRAND LOYALTY AND SKEPTICISM ON PURCHASE INTENTION WITH REFERENCE TO CAUSE RELATED MARKETING IN AHMEDABAD CITYAuthors: SHAH SURAJ MANOJKUMAR; MAHENDRA S. SHARMA
- VALUE BASED PERFORMANCE MANAGEMENT FOR SUSTAINING ORGANIZATIONAL PERFORMANCEAuthors: DOMINIC SAVIO