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  1. IMPACT OF DIGITAL MARKETING ON CONSUMER PURCHASING BEHAVIOR ON HERBAL COSMETIC PRODUCTS WITH REFERENCE TO PIMPRI CHINCHWAD CITY

    Authors: Madhuri Chaudhari; Apurva Jain; Shivanand Sanmath

  2. ONLINE RETARGETING ADVERTISEMENTS AND CONSUMER BEHAVIOUR

    Authors: Sandip Sane; Nilesh Anute; Diksha Tripathi; Vanandana Hindurao Shinde

  3. EFFECT OF FRINGE BENEFITS AND REMUNERATION ON EMPLOYEE ENGAGEMENT

    Authors: Jyoti Singh; Bipin Sule; Jayalekshmi K. R

  4. ROLE OF ARTIFICIAL INTELLIGENCE IN FINANCIAL MANAGEMENT

    Authors: Prajakta B Deshmukh; Poonam Nikam; Nilambari Moholkar

  5. ROLE OF AUGMENTED REALITY AND VIRTUAL REALITY (AR/VR) IN CUSTOMER ENGAGEMENT

    Authors: Shital Gujarathi; Shivaji Tukaram Mane; Dr Monika Dasharath Gorkhe

  6. ARTIFICIAL INTELLIGENCE IN FINANCIAL FORECASTING: TECHNIQUES AND APPLICATIONS

    Authors: Debashree Souvik Jana

  7. ROLE OF INTERNET OF THINGS (IOT) IN REVOLUTIONIZING DIGITAL MARKETING

    Authors: Murlidhar Dhanawade; Poonam Nikam; Shivaji Tukaram Mane

  8. UNDERSTANDING THE EFFECTIVENESS OF DIGITAL LEADERSHIP FOR DIGITAL TRANSFORMATION

    Authors: Jairaj Sasane; Vidya Bhandwalkar; Kavita Joshi

  9. A STUDY ON FACTORS INFLUENCING THE EFFICIENCY OF HUMAN RESOURCES IN SELECTIVE NGOS AFTER IMPLEMENTING SHRM PRACTICES

    Authors: Shantanu Paresh Pawar; Birjepatil Sangeeta Ajay

  10. BIG DATA AND AI IN MARKETING: UNLEASHING THE POWER OF DATA-DRIVEN DECISION MAKING

    Authors: Pradnya Bhandare; Jayalekshmi K.R.