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Archived Papers for Journal

Journal of Marketing & Logistics >>

Vol.02, No.01

Publisher: Khadim Ali Shah Bukhari Institute of Technology

Publishing Date: 2019-11-11

  1. IMPACT OF EMPLOYEE COMMITMENT ON SUPPLY CHAIN INTEGRATION AND OPERATIONAL PERFORMANCE: IN CONTEXT TO MANUFACTURING FIRMS

    Authors: Muhammad Haseeb Amin

  2. THE INFLUENCE OF CULTURE AND PERSONALITY ON IMPULSE BUYING

    Authors: Mehrullah Jamali Siraj Baloch

  3. THE IMPACT OF MARKETING ON BRAND EQUITY

    Authors: Shazia Hameed Hira Habib

  4. Journal of Marketing and Logistics Volume-22019 58INFLUENCE OF BRAND IMAGE ON CONSUMER’S ONLINE PURCHASE INTENTION, THE ROLE OF PERCEIVED RISK AS A MEDIATOR

    Authors: Javeria Abdul Samad Salman Khan

  5. Mpact of brand loyalty with moderating effect of attachment anxiety on brand attachment

    Authors: Farzeen Ali Khan Hamza Hussain

  6. Scrutinizing fan’s intentions to follow Pakistan super league on television with moderating impactof social influence

    Authors: Sumera Mushtaque