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Verbal Means of Persuasion in English Advertising

Journal: Journal of Vasyl Stefanyk Precarpathian National University (Vol.3, No. 23)

Publication Date:

Authors : ;

Page : 84-87

Keywords : advertisement; manipulation; persuasion; mental peculiarities;

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The article deals with verbal means of persuasion in English advertising. It investigates manipulation tactics and features of persuasion in the English ad. Linguistic and cultural aspects of style formation in English and Ukrainian ads are compared in the article.

Last modified: 2016-12-26 23:00:42