ResearchBib Share Your Research, Maximize Your Social Impacts
Sign for Notice Everyday Sign up >> Login


Journal: Ekonomické trendy (Vol.1, No. 4)

Publication Date:

Authors : ;

Page : 63-64

Keywords : retail; e-commerce; customer loyalty; customer attraction; sales promotion;

Source : Download Find it from : Google Scholarexternal


At present, the pace of development of the Internet ? the network is gaining greater momentum. In this connection, there is another area of development traditional commerce ? e-commerce. The Internet has become one of the major worldwide channels of distribution of goods and services. This fact has some influence on the economy, markets, products and services, consumer values and consumer behavior. Internet allows to overcome the existing barriers that usually rise to the purchaser during the shopping. So, for example, the implementation of e-commerce allows the buyer to get any information about the goods anywhere and anytime. In addition, the e-commerce shortens the route of goods from producer to consumer

Last modified: 2016-12-27 15:59:08