CROSS-MARKETING AS A FORM OF MODERN MARKETING COMMUNICATIONS

This article discusses cross-marketing technology, which at the present stage of development of mar- ket relations on the right is becoming popular, being one of the most important factors in the formation of stable- developing organization. Cross-marketing allows originally to stand out against the general background of ad- vertising diversity. Practical application of this technology can achieve long-term, profitable relationships with other businesses, effective ways to promote products and services, improve customer loyalty and their trust in the brand. Besides are there basic form of the cross-marketing, it's examples of cross-marketing and advantages. Also, it was brought the conditions in this article, that must be observed in order to cross-marketing technology has brought success and effective results