A STUDY ON HOW THE CONVERGENCE OF CORPORATE ENTREPRENEURSHIP & SERVICE QUALITY LEADS TO ORGANIZATIONAL PERFORMANCE

In the emerging scenario of the business and competitive environment of the future, organizations must be flexible, adaptable, and more responsible to market needs. The nature of the paper is conceptual and link with corporate entrepreneurship to service quality which increase service related organizational performance. Corporate Entrepreneurship enhances a company's success by promoting product and process innovations. The empirical evidence provides that Corporate Entrepreneurship improves company performance by increasing the firm's pro-activeness and willingness to take risks, and by pioneering the development of new products and services. Entrepreneurial orientation with innovation has provided core competitive advantage in an ever-changing market place. An organization's performance underlying market value will be determined by its ability to innovate. Management should promote a entrepreneurial culture and a climate within their organizations that is encouraging innovation, and pragmatic approach towards service delivery witch lead to better service quality in the customer centric era.