An Analysis of Factors to Consumer Buying Behaviour towards Organised Retailing

ABSTRACT Retailing is one of the largest sectors in the global economy. Indias retail sector is on its way of modernization. The Indian Retail industry has grown at a Fifteen percent. This trend is expected to continue for at least the next two-three decades, and it is attracting huge attention from all entrepreneurs, business heads, investors as well as real estate owners and builders. Increasing young working population, hefty pay packets, nuclear families in urban areas, along with increasing workingwomen population & emerging opportunities in the services sector factor are in the prospects of the retail sector in India is. The retail sector has witnessed a paradigm shift in Solapur with the presence of retail stores like D-mart, Big Bazaar, McD, and Oasis Mall etc. Organized retailing is changing the entire perception of shopping in terms of buying behavior. Increased household incomes, education, convenience of getting all useful items under one roof and payment through card are some of the factors responsible for inclination of consumer's towards organized retail. The objective of this study is to identify factors affecting consumer buying behaviour towards organized retailing. The data for this study was collected through self administered questionnaire and face to face intercepts of shoppers of above stores in city.