Attitudes of Participants of Tourist Animation ? Case Study: Thematic Events as A Practical Training (Novi Sad, Serbia)

Most tourists go to tourist resorts not only to rest, but also to learn something new, study the culture, tradition, folklore, national dishes and dances. In that sense, animation and animators represent a link between tourists and hosts. Animation can be defined as an integral part of the tourist offer, which entails enriching the offer with different contents, which provides an incentive for tourists to experience a more eventful travel. The aim of these studies was to develop a new measuring instrument that could be used in Serbia to measure festival motivators that play the key role for travels to destinations that are primarily festival in nature. The results have shown event managers that they need to initiate complex and comprehensive studies of the needs, motives, and expectations of those participating in such events.