Tuzla Canton Tourism Offer ? Attitudes of Employees in the Tourism Sector

Tuzla Canton (TC) has experienced a certain economic transformation and gradually started turning from an industrial region into a region of tertiary and quaternary activities, also notable in the strategic documents of the Canton. The present research was conducted during the years 2012 and 2013 with the aim of determining the attitudes of employees in the tourism sector of TC regarding the condition, i.e. the prospects of TC tourism. In July of 2012, using a structured questionnaire, persons employed in travel agencies and TC hotels were surveyed in relation to the following issues: what is, in their own opinion, the determining factor for a tourist in choosing a tour package in TC as a destination; how would they assess the tourist's motives for choosing TC as a destination; how would they characterize (assess) the value factors of the TC tourist offer. The conducted research indicates that employees in the tourism industry have formed perceptions of TC as a tourist destination: it is a destination where tourists feel pleasant and happy to stay at; it has outstanding natural attractions, a welcoming environment and solid accommodation and catering potentials. However, elements that need improving and further development are highlighted as well. Methods used for collecting, processing and analyzing data are: historical, descriptive, comparative. Frequency analysis was conducted using the SPSS statistical program (version 20). The research results can help the tourist destination management, in this case TC, but also all segments of the tourism industry of TC, improve their offer and communica tion with a potential tourism market