The influence of globalization on the national identity formation and the new strategies of the Ukrainian youth behaviour

The article deals with the problem of the national identity and the new strategy of the Ukrainian youth behaviour in the context of the processes of globalization. The author analysed the problem whether young people, including Ukrainian, are ready for the global changes influence; whether they are able to preserve the youth's national identity and national culture. The article also discovers the effect of mass media on the important problems of public life. It is proved that mass media contribute the consolidation (the merge) of the national cultures into the regional and the gradual formation of the global culture.