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ON THE COMPARATIVE ANALYSIS OF THE CONCEPTS "IMAGE" AND "BRAND"
Journal: Science and world (Vol.3, No. 40)Publication Date: 2016-12-19
Authors : Mikanba V.T.; Todikova V.B.;
Page : 35-36
Keywords : mage; brand; advertizing; stereotype;
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Abstract
In this article the definitions analysis of the concepts "image" and "brand" is given. One of the main objectives of a research is the comparative analysis of the aforesaid terms.
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Last modified: 2017-02-16 20:23:37