The ecological component of potential of sustainable development of machine-building enterprises as a management instrument by a competitiveness

The process of ecologically - economic management of "competitive space" of machine-building enterprises are investigated in the article. Ecological activity, economical component of competitiveness and innovative factors are accepted in models for the increase of total competitiveness of enterprise. Their control makes it possible to increase the competitiveness and sustainability of machine-building enterprises. The parameters of competitiveness estimation of products of machine-building enterprises, innovative and ecological activity were chosen in the presented model. This enables to estimate efficiency of enterprises functioning in competitive environment in details and define directions of strategic development of machine-building industry.