TRADITIONAL MARKET DEVELOPMENT PATTERN USING COMMUNITY MANAGEMENT APPROACH TO IMPROVE THE SELLER’S BUSINESS TENACITY IN SURAKARTA CITY, INDONESIA

Traditional markets are constructed physically by the Government one by one. The expectation is that market will be organized more tidily and more cleanly, and many people visiting it and the seller’s welfare improves. Up to now such the expectation has not been completely realized yet. Only a little of it has been realized. It is because there is something escaped from Government’s attention, namely the nonphysical development in traditional market, which is built; it is the market performer, particularly the sellers. The seller’s business tenacity is one component to improve the seller welfare. The weakening business tenacity indicates that the traditional market sustainability is disturbed. To improve the business tenacity, not only a luxurious physical construction is needed, but also community management is required. There are 3 (three) important component that should be considered in community management: participation, transparency, and democracy. It is these components that can be used to design the activity framework or guidelines in undertaking the activities triggering the mutually desired change, the market living because it is enlivened by its seller and enlivens its sellers continuously. It is what is called Traditional Market Development Pattern with Community Management approach.