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CUSTOMER SATISFACTION WITH INTERNET BANKING IN PUBLIC AND PRIVATE BANK

Journal: International Journal of Engineering Sciences & Research Technology (IJESRT) (Vol.6, No. 3)

Publication Date:

Authors : ; ;

Page : 270-276

Keywords : Customer Satisfaction; Internet Banking; E - Banking; Information Technology.;

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Abstract

E - Banking is about using the infrastructure for digital age to create opportunities, both local & global. IT enables the dramatic lowering of transaction cost and the creation of new types of banking opportunities that address the barriers of time and distance. Banking opportunities are local, global and immediate in e - banki ng. Internet banking has many advantages over other traditional banking delivery methods. Internet banking provides banks with an increased customer base, cost savings, mass customization, product innovations, improved marketing, and communication, the abi lity to develop non - core businesses, and the ability to offer services regardless of geography and time constraints. With the development of new technology, Internet banking is expected to become a major banking method for customers. Internet banking reduc es costs by providing customers with another means of accessing their accounts without physically visiting a bank. In this paper a research on customer satisfaction by use of internet banking is described.

Last modified: 2017-03-21 18:24:02