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Тhe process of marketing communicative strategy development for enterprise

Journal: Collection of Scientific Works of Kirovohrad National Technical University. Economic Sciences (Vol.25, No. 1)

Publication Date:

Authors : ;

Page : 390-395

Keywords : marketing strategy; marketing communications; marketing communicative strategy; brand; communication set;

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This article presents the essence of marketing communicative strategy and its value for each entity. The main objective of forming a marketing communicative strategy is described. Moreover, its place in the hierarchy of strategic planning at the enterprise is determined. MCS components and their main content are defined. Step by step procedure for the formation of a marketing communicative strategy is offered. It is based on the sequence of strategic stages in the development process.

Last modified: 2017-03-22 18:04:20