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Marketing approach to the management by a price policy on an enterprise
Journal: Herald of the Economic Sciences of Ukraine (Vol.26, No. 2)Publication Date: 2014-09-01
Authors : Korineyv V.L.;
Page : 42-47
Keywords : marketing approach; marketing conception; price policy; method of pricing; management process; algorithm; mission of enterprise; products; breadth of assortment; value of commodity; customers;
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Abstract
Specified essence of marketing approach which is orientated on the primary account of demand on products enterprises and purchasing perception of this output value by an user. Grounded expedience of the use of this methodical approach at forming and use of price policy by the enterprise of OC «Motor of Sich» taking into account the features of domestic market.
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