Criteria essence and creative activity in the designer

In the articles considered essence and criteria of concept “creation” are in activity of designer (on the example of works of the modern Ukrainian designers). The analyzed features of activity of the Ukrainian designers and their openness are for society. To the Ukrainian designers peculiar abilities to develop original after designer intention and implementation creations, creatively to decide composition, technical tasks, appeal to traditions and creative experience as to the home artistic culture. Professional mastery, that appears in ability to recreate at the help of drawing tools an authorial idea, design-suggestion, distinguishes the Ukrainian designers also, performer of experimental standards. A designer creates a high-quality product, able to influence on forming public, gladly renders a methodical and professional help to the productive enterprises, organizations, can cooperate with the creative workers of culture and art. Investigational criteria of creation: connection with nature, inspiration from an art, humanizing, socialized, authentication and philosophy.