THE ROLE OF EMOTIONAL INTELLIGENCE ON ADMINISTRATORS IN ENDORSING RURAL ENTREPRENEURS

Emotional intelligence has a pivotal role in administrators' lives in endorsing rural entrepreneurs. EI is an exhilarating area of research and it should prove valuable to entrepreneurs and business people of all kinds. Dynamic leadership and success in the workplace are associated with EI by increasing performance and productivity in the workplace (Thi Lam & Kirby, 2002). In today's modern world entrepreneurship is inevitable. Starting a self business, in our competitive society, helps us to overcome financial and psychological constraints in our life. In this situation it is our duty to educate people about undertaking entrepreneurship which leads people to have a successful and peaceful life. An administrator is a leader. An efficient leader is the one who accompanies the staff with commitment, care and concern and this commitment, care and concern is being rooted in the administrators level of EI. Administrators play a mediator role in endorsing EI to entrepreneurs. The present study aims to investigate the role of EI on administrators in endorsing rural entrepreneurs.