Share Your Research, Maximize Your Social Impacts
EVENT MARKETING AS A INNOVATIVE TOOL OF INFLUENCE ON CONSUMERS
Journal: Scientific Papers NaUKMA. Economics (Vol.1, No. 1)Publication Date: 2016-11-18
Authors : K. Pichyk;
Page : 145-148
Keywords : event marketing; event; creative; advertising; marketing communications effectiveness;
Source : Download
Find it from : Google Scholar
Abstract
The article discusses the character and classification of event-marketing as a modern innovative tool for the success of a competitive enterprise and presents the algorithm for event-making and defining performance criteria calls for the development of an effective development strategy in the current economic conditions.
Other Latest Articles
- METHODS FOR REGIONAL CLUSTERS ECONOMIC SYSTEMS MODELLING COMPARISON
- INFORMAL EMPLOYMENT IN UK RAINE: 2007 SURVEY APPLICATION
- PROMISING LINES OF FINANCIAL MECHAMISMS TO ACHIEVING THE SUSTAINABLE DEVELOPMENT GOALS BY 2030
- CONCEPTUAL MODELLING OF ORGANIZATIONS
- THE UK RAINIAN LABOR MARKET INVESTIGATION WITH THE USE OF SYSTEM DYNAMICS METHODS
Last modified: 2017-04-24 04:42:35