ResearchBib Share Your Research, Maximize Your Social Impacts
Sign for Notice Everyday Sign up >> Login

INTEGRATED MARKETING COMMUNICATIONS IN THE ACTIVITY OF TOURISM COMPANIES

Journal: Synergy of Science (Vol.11, No. 1)

Publication Date:

Authors : ;

Page : 0-0

Keywords : integrated marketing communications; tourism company; contact audience; marketing-mix; promotion-mix;

Source : Downloadexternal Find it from : Google Scholarexternal

Abstract

This article is about the concept of integrated marketing communications applied to the activities of a tourist companies; make the thesis about the need to create a more comprehensive model of integrated marketing communications

Last modified: 2017-05-13 18:42:40