DEVELOPMENT OF MARKETING STRATEGY OF AN ENTERPRISE IN ASTANAJournal: Science and world (Vol.2, No. 44)
Publication Date: 2017-04-21
Authors : Baltin B.B.; Baysabyrova A.A.; Karabasov R.A.;
Page : 39-41
Keywords : brand; marketing strategy; marketing tool; strategic planning.;
The article gives an example of strategy of brand promotion at the Astana enterprises. Development and application of certain marketing methods and differentiated approach, taking into account the peculiarities of operation of an enterprise and, first of all, the specificity of its market are considered.
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