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MARKETING MANAGEMENT IN THE HOSPITALITY INDUSTRY: BASIC METHODS AND PROCESSES
Journal: Science and world (Vol.2, No. 44)Publication Date: 2017-04-21
Authors : Mazyar D.; Nikolskaya E.Yu.;
Page : 65-70
Keywords : hotel; marketing complex; management methods; processes; technologies; methods for evaluating the effectiveness of marketing activities.;
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Abstract
In the article the basic directions of marketing activity in the hospitality industry, as well as the basic techniques and marketing management processes, recommendations for the improvement of marketing management in the hospitality industry enterprise are presented.
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Last modified: 2017-06-01 17:42:07