COMPARATIVE ANALYSIS OF PRICING METHODSJournal: The Way of Science (Vol.1, No. 31)
Publication Date: 2016-09-21
Authors : Bakalskaya Ye.V;
Page : 59-61
Keywords : pricing; monopoly; oligopoly; market of monopolistic competition.;
In this article the choice of pricing method in relation to market structure characteristics is analyzed. Each of the analyzed pricing methods has advantages and disadvantages which predetermine their application possibility in various market structures. For example, monopolists apply the cost plus method, oligopolists – the cost plus method and the competitive bidding method, the enterprises of market of monopolistic competition – demand considering methods and parametric methods.
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