LINGUOCULTURAL ISSUES OF MOBILE GAMES’ LOCALIZATIONJournal: The Way of Science (Vol.2, No. 33)
Publication Date: 2016-11-29
Authors : Kustova O.Yu.;
Page : 53-54
Keywords : localization; extralinguistic context; polycode text; content of mobile game; linguocultural adaptation;
In this article the relevance issue of parameters' determination of mobile game's content localization is considered, the main characteristics of localization as complex activity category are investigated. The main factors defining the nature and direction of this process are polycode character of mobile game's content, technical constraints, extralinguistic expectations of consumers, genre and subject features of mobile game.
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