MULTINATIONAL ENTERPRISES AND CORPORATE CULTUREJournal: The Way of Science (Vol.1, No. 37)
Publication Date: 2017-03-31
Authors : Gurova I.P.;
Page : 68-69
Keywords : corporate culture; transnational corporations; moral absolutism; moral relativism;
In this article the activity of the multinational enterprises in the difficult international environment is studied. The thesis on the integrating function of corporate culture uniting subsystems and the relations of multinational enterprises in unified complex and providing integrity of the organization, on their choice for global culture is proved.
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Last modified: 2017-06-08 20:31:31