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THE SPECIFICS OF THE ADVERTISING METHODS IN THE PROMOTION OF THE LEADING AUTOMOBILE DEALERS
Journal: Synergy of Science (Vol.12, No. 1)Publication Date: 2017-06-30
Authors : Mordvinova E.A.;
Page : 0-0
Keywords : car dealer; advertising campaign; car brand; brand; sales policy; slogan; image.;
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Abstract
The article describes the main trends of today's automotive market and its specifics in the Russian economic conditions. Reveals the basic principles of strategy for promotion of automotive products for a specific target audience. Research results of advertising campaigns, identifying consumer demand and the identification function of brand positioning.
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Last modified: 2017-06-13 18:02:55