ACCOUNTING AND LEGAL ASPECTS OF SOCIAL ADVERTISING: WAYS TO IMPROVEJournal: International scientific journal "Internauka." Series: "Economic Sciences" (Vol.1, No. 1)
Publication Date: 2017-01-31
Authors : Lysiuk Alona;
Page : 59-64
Keywords : social advertising; regulation; accounting; tax accounting;
The paper investigated and analyzed the features of legal regulation of social advertising. Consider tax incentives to the entity in the case of manufacturing and placement of social advertising. Described of accounting operations with social advertising. Proposed measures to improve the current legislation regarding the production and placement of social advertising and their accounting.
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