A STUDY ON CONSUMER DECISION MAKING STYLES ON PACKED READY TO HEAT AND EAT FOOD PRODUCTS IN BANGALORE CITY

India has undergone dramatic change in food industry, especially in packed ready to heat and eat food products. The aim of the study is to use the framework of consumer decision making styles towards food product involvement on packed ready to heat and eat food products. The dimensions considered in the study are Perfectionism Consciousness, Brand Consciousness, Novelty Fashion Consciousness, Hedonistic Consciousness, Price Consciousness, Impulsiveness, Confusion Over choice of Brands, Brand loyal orientation towards Consumption and food product involvement In this study 408 samples are collected from selected respondents in selected malls in Bangalore City.