ASSESSMENT OF JOB SATISFACTION AMONG MEDICAL SALES REPRESENTATIVES WORKING IN KARACHI CITY, PAKISTAN

Objective: The objective of this study was to assess the level of job satisfaction among medical sales representatives working in Karachi city, Pakistan. Methods: This was a cross-sectional, survey based study. The study was conducted among medical representative working in different pharmaceutical corporations of Karachi city, Pakistan. A total of 519 respondents were considered in this study. The modified Likert Scale of (agreeability) questionnaire containing 20 questions was used for data collection. Both descriptive and inferential statistics were used for data collection with level of significance set at < 0.05. SPSS 21 was used for data analysis. Results: 550 questionnaires were distributed out of which 519 questioners were received. Male respondents were 486 (93.6%) and 268 (51.6%) had B.Sc. level of education. 446 (86%) were employed in a local company. Job satisfaction was rated as satisfactory among medical representative with a special focus on salary and promotion. Lack of benefits and rewards, workload and extraordinary strictness of rules were identified as factors leading to dissatisfaction. Age, education, gender, company, position and experience were significantly associated with the study questions. Conclusion: It is concluded that the medical representatives were encountered by several tasks in their duty. A number of issues disturb their capability to complete their responsibilities. Major concerns were related to rewards and deficiencies of benefits, lack of promotion were identified as factors leading to dissatisfaction. In summary, medical representatives were satisfied with their current job status. Keywords: Job satisfaction, medical representatives, pharmaceutical companies, Karachi, Pakistan