Share Your Research, Maximize Your Social Impacts
THE EXPERIENCE OF CONSTRUCTING IMAGE AND REPUTATION OF STEREOTYPICAL OFFICIAL
Journal: PHILOLOGY (Vol.1, No. 9)Publication Date: 2017-05-17
Authors : Glushchenko O.A.;
Page : 41-45
Keywords : semantics; association; stereotype; image; reputation;
Source : Download
Find it from : Google Scholar
Abstract
We analyzed the results of association experiment on the stimulus names "official", "man official " and "woman official" in the student's environment among bachelors majoring in "Journalism" and "Advertising and Public Relations". The model of the stereotypical image of an official on the basis of image and reputational characteristics is given.
Other Latest Articles
- PAPER IMAGE AESTHETICS OF LOCAL PERIODICALS
- MEN'S IMAGE ON THE EXAMPLE OF COMPARISON OF THE RUSSIAN AND VIETNAMESE FAIRY TALES
- SOME ASPECTS OF THE INTERACTION OF CHINESE LANGUAGE AND VOCAL PERFORMING ARTS
- AESTHETIC COMPONENT OF THE MODERN ADVERTISING TEXT IN TERMS OF SPEECH GENRES THEORY
- NATIONAL CONSCIOUSNESS IN THE MAIN SIGNIFICATIVE SIGNS OF LANGUAGE
Last modified: 2017-07-17 22:16:27