Principles of Visual Expression Within the Framework of Game Design

This article presents the problem of the application of various means of visual expression intensification, which are characteristic to different art forms, in order to find solutions to urgent problems of game design within the development process of new game projects that correspond to the expectations and preferences of the target audience to the greatest possible extent. The present study is also aimed at the consolidation of theoretical and methodological fundamentals of such branches of art as visual art, architecture and sculpture, with the aim to implement them to design an extremely eventful game experience that is able to procure a profound emotional response.