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IDENTITY, IMAGE AND REPUTATION АS DETERMINANTS OF ENTERPRISE COMPETITIVENESS

Journal: Journal for Economic Theory and Practice and Social Issuses (Ekonomika) (Vol.59, No. 1)

Publication Date:

Authors : ;

Page : 26-35

Keywords : Corporate identity; image; reputation; competitiveness;

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Abstract

Competitiveness of enterprises in modern business conditions is based on intellectual resources. Therefore, a key challenge of knowledge economy is management, measurement and improvement of intellectual capital. Bearing in mind that it is a complex categorz, that it consists of several intangible components and values, the aim of this paper is to reveal the importance which segments of intellectual capital ? identity, image and reputation have in building up, maintaining and increasing enterprise competitiveness.

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Last modified: 2014-02-19 08:51:20