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Essence and concept of environmental marketing at municipalities (cities)
Journal: Quarterly Scientific Journal "Economic Herald of the Donbas" (Vol.47, No. 1)Publication Date: 2017-03-01
Authors : Malchyk M.; Martynyuk O.;
Page : 77-81
Keywords : environmental marketing; marketing trends; the algorithm; the strategy; the concept of environmentally friendly products;
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Abstract
This article deals with the essence of environmental marketing, the process of formation. The algorithm of environmental marketing in the enterprise. Define the strategies of environmental marketing. Presented the concept of environmental marketing.
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Last modified: 2017-08-29 22:54:21