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The main functions of marketing management companies in the sector of e-commerce
Journal: Quarterly Scientific Journal "Economic Herald of the Donbas" (Vol.37, No. 3)Publication Date: 2014-09-01
Authors : Gamova I. V.;
Page : 88-95
Keywords : functions; marketing management; e- commerce; marketing plan; marketing control; organizing marketing; marketing motivation; informational support of marketing;
Source : Download Find it from : Google Scholar
Abstract
The author proposed the basic functions of marketing management companies in e-commerce, the specific features of applying the functions of marketing management companies in the sector of e-commerce, proposed classification of the marketing plan, marketing control, organizing marketing, marketing motivation, informational support of marketing in e-commerce in the article.
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