Specific Features of the Marketing Company, Which Works in the Field of Retail e-commerce

The author proposed the specific features of the marketing company that operates in the retail e-commerce, the basic elements of the marketing mix: electronic product, price, promotion, distribution, the difference between electronic product and traditional product, proposed the features of e-product, pricing methods on the Internet, the factors that determine the price, analysed tools of marketing communications company that operates in the retail e-commerce, researched sales channels on the Internet in the article.