METHOD TO ASSESS THE ATTRACTIVENESS OF REGIONS FOR INVESTORS

Commercial network development based on growth strategies requires appropriate methodologies to assess the attractiveness of the location of shopping centres. The aim of this study is to develop and test a methodological approach that permits to comprehensively assess the attractiveness of the region and the options of sites for development. The authors illustrate a complex method to evaluate the location of shopping centres. The study was conducted using the regional market of the city of Nizhny Novgorod. The research elaborates a comprehensive methodology to assess the attractiveness of the region for investment in general and attractiveness available to specific marketplaces.