PROVIDING THE INNOVATIONAL POTENTIAL OF CHEMICAL INDUSTRY ENTERPRISES

This article presents a tested methodology to assess the innovation potential of enterprises within the chemical industry, and considers regional and sectoral characteristics. The management and analysis model of innovative potential to improve the use of existing resources and potential reserves of the enterprise in conditions of competitive market is offered. The content of the category of innovative potential of the enterprise is clarified. It includes the existing innovative resources and potential reserves of the company to achieve and maintain competitive advantages in conditions of competitive market.