AN ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY IN INDIAJournal: INTERNATIONAL JOURNAL OF RESEARCH -GRANTHAALAYAH (Vol.4, No. 5)
Publication Date: 2016-05-30
Authors : Reena Shyam;
Page : 56-64
Keywords : Corporate social responsibility; CSR initiatives; CSR Challenges.;
Over the years Corporate Social Responsibility (CSR), a concept comparatively new to India, is rapidly picking up pace. CSR has become a fundamental business practice and has gained much attention from the management of large international companies. It facilitates the alignment of business operations with social values. CSR is deemed as a point of convergence of various initiatives aimed at ensuring socio-economic development of the community. Acknowledging the fact that mainstreaming CSR into businesses could be instrumental in delivering societal value, especially in a developing country like India, this paper specifically aims at providing an understanding of concept of CSR and analyses the development of CSR in India. It highlights the policies governing CSR in India and discusses the cases of CSR initiatives in Indian firms including SMEs role in CSR. There are several challenges facing CSR in India and the paper provides suggestions to overcome them and accelerate the CSR initiatives in India.
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