A STUDY ON BRAND PREFERNCE OF CONSUMERS IN PURCHASING HAIR DYE IN TIRUNELVELI CITY

Hair dye use is very common among both Men & Women. Hair dye users are increasing day by day coloring of hair is performed not only by professionals but also a popular cosmetic product. Hair dye is used mostly to change gray hair, since gray hair is a sign of an advanced age. Most of them are using hair dye in our home. Earlier natural hair dyes were used but now due to advancement in cosmetic industry, different types have been developed. There has been concern about hair dye since scientist is trying to find out if there is a link between hair color and cancer.