USAGE PATTERN OF THE PRIVATE LIFE INSURANCE CUSTOMERS

Due to the effect of the several factors of the globalization, customers' socio-economic culture has already been changed and customers become very much conscious about their needs and requirements in the present society. Over time the usage pattern of the customers with their service providers in their daily life varies culture wise, nation wise, sector wise as well as industry wise and this one is no exception in the life insurance sector. Considering all the private life insurance companies operating their business in Burdwan district, West Bengal, researcher in the present perspective conducted a study on the usage pattern of the private life insurance customers at here. In this study, 661 usable responses of the private life insurance customers were considered as the sample size. The statistical package SPSS 16 was also used to perform the analyses.