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The viral marketing

Journal: Business Education in the Knowledge Economy (Vol.1, No. 2)

Publication Date:

Authors : ; ;

Page : 16-19

Keywords : viral marketing; hashtag;

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Abstract

This article discusses the concept of viral advertising and highlights the main advantages and disadvantages of this type of marketing. During the monitoring of social networks it was determined that the most popular method of placing viral advertising is the hashtag.

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Last modified: 2017-10-06 12:19:17