Analysis of management of modern medical companyin the difficult external high-tech competitive environment
Journal: Business Education in the Knowledge Economy (Vol.3, No. 2)Publication Date: 2017-06-01
Authors : Kurganskaya Galina; Chekhovskaia Svetlana;
Page : 86-91
Keywords : Irkutsk Diagnostic Center; SWOT analysis; analysis of the external and internal environment; Balanced Scorecard; Ishikawa diagram;
Abstract
In this article, the company OGAUS «Irkutsk Regional Clinical Consultative and Diagnostic Center» is considered. A cognitive map was developed. Further, the tree of goals was imposed on this. On this basis a set of indicators was formulated. A system of balanced indicators was developed and a SWOT analysis was conducted. As a result, the main problem and the factors that gave rise to it were clarified.
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