Peculiarities of the promotion strategy of the innovative product
Journal: Business Education in the Knowledge Economy (Vol.3, No. 2)Publication Date: 2017-06-01
Authors : Kupchinskaia Iuliia;
Page : 77-80
Keywords : Innovative product; promotion strategy; start-up; Kickstarter; Giroptic 360cam; DUO;
Abstract
This article is aimed at studying the strategies for promoting an innovative product. In the article Various approaches to the promotion of innovative products were disassembled. The author identified the main goals and objectives of the promotion, and also considered successful and unsuccessful examples of its implementation.
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Last modified: 2017-10-09 14:45:09