THE OPTIMIZATION OF MEDICINAL MAINTENANCE FOR CHILDREN WITH WEIGHT PROBLEMS

The article presents the results of multifaceted research focused on the optimization of medicinal maintenance of children with weight problems. It deals with the sociological survey of the schoolchildren revealing the predisposition to overweight and underweight, the medical- social portraits of children with obesity and hypotrophy. The marketing analysis of the drug market for treatment of weight problems is carried out, the macrocontour of the Russian market and mesocontour of a regional market (by the example of the Belgorod region) is described. As a result of multidimensional examination the medical-pharmaceutical file of drug assortment for treatment of obesity at children is generated. Keywords: medicinal maintenance, overweight at children, market of medicinal preparations, medicalpharmaceutical file of medicinal preparations.