INFLUENCE OF BUSINESS ETHICS ON THE SUSTAINABILITY OF FAMILY BUSINESSES: A CASE STUDY IN THE PROVINCE OF TRABZON

This study aims to reveal the influence of business ethics on the sustainability of family businesses. The findings to be obtained from the study are also expected to be guiding in the construction of sustainable partnerships by developing the awareness of business ethics. The study sample consisted of 290 company partners and 191 employees. Data obtained from questionnaires were subjected to factor analysis, and the interrelationship among the emerging factors was examined through regression analysis. It was concluded that, among various aspects of business ethics, it was the ethical attitude towards partners which made the greatest influence on the relational sustainability. The aspect of business ethics which influenced economic sustainability the most was found to be the ethical attitude towards environment.These findings show that the attitude towards business ethics play a significant part in the sustainability of family businesses.